Meta Ads Performance Report
407
conversations.
In just 3 active weeks of advertising, Peptide Tech started hundreds of direct conversations with potential clients — at an average of 10.38 AED each.
Three weeks in numbers
Messages
0
Impressions
0
Reach
0
Total clicks
0
Ad spend
0.00 AED
Cost per message
0.00 AED
Cost per link click
0.00 AED
CTR (all clicks)
0.00%
~136
messages per week on average
843
people clicked through to the site
3 wks
of delivery — and these results came in before the campaign even ran a full month
Creatives that worked
Creative 8
Best overall
Link clicks
292
CTR
1.27%
Cost / msg
7.26 AED
Creative 1.4
Best engagement
Link clicks
196
CTR
1.79%
Cost / msg
12.64 AED
Creative 7
Consistent
Link clicks
148
CTR
1.50%
Cost / msg
11.44 AED
Creative 1.6
Traffic driver
Link clicks
122
CTR
0.80%
Cost / msg
15.08 AED
Creative 6
Efficient
Link clicks
24
CTR
1.62%
Cost / msg
7.52 AED
Creative 5
Testing
Link clicks
30
CTR
1.62%
Cost / msg
12.91 AED
Creative 8 — the hero
162 messages at just 7.26 AED each. It brought in about 40% of all conversations — the strongest lead generator of the campaign.
Creative 1.4 — the attention grabber
1.79% link CTR and 3.56% CTR on all clicks. The audience clearly found this message interesting.
Creative 7 — the steady one
73 messages and 1.50% CTR at 11.44 AED. Reliable, consistent volume week after week.
Audience interest
CTR shows how often people click after seeing an ad. Across the campaign the ads held a solid 1.30% link CTR and 2.61% on all clicks — a healthy level for a health & wellness niche with strict ad rules.
Creative 10 hit the highest CTR of 2.18% on a small test budget — a promising direction to scale next.
Highest CTR
Creative 10
2.18%
Minimal budget so far — ready to scale.
Campaign comparison
Top campaign
Sales · WhatsApp · TOF
0
messages
Spend
2,330.17 AED
Cost / msg
8.73 AED
Link clicks
507
Impressions
37,425
Link CTR
1.35%
Support campaign
WhatsApp · Traffic (from Oct 19)
0
messages
Spend
1,896.48 AED
Cost / msg
13.55 AED
Link clicks
336
Impressions
27,649
Link CTR
1.22%
The Sales campaign delivered about 66% of all messages at the lower cost of 8.73 AED per conversation. The traffic campaign launched later (Oct 19) and still added 140 messages.
What happened after the click
Ad performance is only half of the story. Here is what the conversations looked like once people started writing.
407
conversations started from ads
~81
said they plan to order soon
2
confirmed sales so far*
What people said in conversations
Based on feedback from the Peptide Tech sales team. Percentages are approximate.
| Share | Conversations | What the customer said |
|---|---|---|
| ~50% | (≈204) | Price is too high for them |
| ~20% | (≈81) | Want to place an order soon |
| ~20% | (≈81) | Asked for the price, then stopped replying |
| ~10% | (≈41) | Wrote by mistake |
What this tells us
- The ads reached people who are interested. About 4 in 10 conversations were either ready to order or at least asked for the price.
- Price is the main barrier. Around 70% of conversations stopped at the price: either it was too high, or the person disappeared after hearing it.
- About 81 people said they want to order soon. This is the warmest group and the biggest opportunity right now. Quick follow-up with this group can turn into sales.
- Mistaken messages are a normal share for click-to-WhatsApp ads (~10%).
*Sales data is based on information provided by Peptide Tech and is being updated. Repeat purchases from ad contacts are not included in the current count.
Summary & next steps
What we know
In three weeks the ads brought 407 conversations. The gap is between interest and buying, and it shows up at the price.
What we do on the ads side
- 01Show the price or a price range in the creatives, so people with a different budget filter themselves out before writing.
- 02Add one or two qualifying questions to the WhatsApp welcome message.
- 03Scale Creative 8 and the Sales campaign, the most cost-efficient combination.
- 04Test Creative 10 with a larger budget to confirm its top CTR.
- 05Ride the November shopping season: build offers around 11.11 and White Friday (Black Friday), so hesitant people have a concrete reason to write to us now.
What we suggest on the sales side
- 01Follow up with the ~81 people who said they want to order soon.
- 02Send a gentle reminder to those who asked for the price and went quiet.
- 03Share sales data, including repeat customers from ads, so we can calculate the real cost per customer in the next report.
Where we are heading
Next report: cost per customer and repeat sales